Hack's journey has taken him from countercultural provocateur to fashion insider. Dazed & Confused just capped off the recent London Fashion Week shows with a fete to celebrate its fall cover collaboration with iconic British brand Burberry. Another's anniversary cover featured a 3D hologram of Lagerfeld, complete with a diamond-encrusted tie pin featuring his cat Choupette. The party at 31 Rue Cambon was in honour of the magazine's 15th birthday guests included Riccardo Tisci, Rick Owens and Kendall Jenner. She's the fashion director at Another, his luxury biannual. "I think Jefferson is the only person to convince Karl Lagerfeld to hold not just one, but two parties at Coco Chanel's apartment," says Katie Shillingford, laughing. Several months ago, Hack threw a party during Paris Fashion Week, and it was clear how much had changed. "We didn't have friends who knew how it all worked, and we didn't come from families who did. "We were total outsiders," he says of Dazed's early years.
Today, a staff of about 100 people, mainly millennials, work in the open-plan workspace. (Full disclosure – I was on the Dazed editorial staff for three years.) With his lanky frame, bomber jacket and heavy silver rings, he looks younger than his 45 years. I meet Hack at the Dazed Media office in east London. Hack and photographer Rankin, had launched the magazine as students at London College of Printing. The magazine had only started four years earlier, as a black-and-white fold-out poster. Hack remembers it as the best interview of his career.
The musician regaled Hack, the 24-year-old co-founder, with tales of drinking snake wine with John Lennon and getting tattooed by the Japanese Yakuza mafia.
Jefferson Hack is recalling a conversation with the late David Bowie over 20 years ago and it still makes him laugh: "He told me the craziest, filthiest joke that anyone has ever told me in an interview." But when I ask to hear more, Hack demurs, "I can't, it's extremely rude, but very funny." It was 1995 and Bowie was a cover subject for style magazine Dazed & Confused.
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